The TRACS department (Transdisciplinary Course Program and Career Service) is part of the Division III Academic Affairs at the Eberhard Karls University of Tübingen.

TRACS' public relations work also takes place on LinkedIn. With this usage concept, TRACS assumes its responsibility and role model function for the use of social media as a public body in accordance with the "Guideline of the State Commissioner for Data Protection and Freedom of Information (LfDI) on the use of social networks by public bodies" (PDF in German). Please also refer to our privacy policy and assessment of the consequences of LinkedIn usage.

 

1. General information about LinkedIn

LinkedIn, based in Mountain View/USA, is a social career network for maintaining existing business contacts and establishing and linking new business connections. With over 350 million users, LinkedIn is currently the largest online professional network in the world. It is used internationally, particularly in English-speaking countries. This gives LinkedIn a large international reach compared to other career networks, such as XING, which is mainly used in German-speaking countries. There is a free basic version, but premium services with additional functions can also be booked for a fee.

LinkedIn is primarily aimed at managers and specialists as well as people interested in careers in general. The network enables its users to communicate directly and exchange ideas with people who have the same professional interests. The network is also used for personnel recruiting; users present themselves as qualified employees, while companies and organizations present themselves as attractive employers. Although LinkedIn typically focuses on the professional sphere, many users also use the network to connect with private contacts.

You can create personal profiles or company pages on LinkedIn, whereby company pages can only be set up via a personal profile with administrator rights; there is no clear name policy. To use the network functions, you must be registered as a user. Some content shared by the LinkedIn user can also be read without the need to register.

Contributions in the form of texts, photos, videos and live streams can be made available on LinkedIn. Registered users can publish their content free of charge via this service, network with other users or company pages, comment on their posts, mark them with "Like" or "Dislike" and share them. Users can recommend or subscribe to company pages so that relevant posts are displayed in their own LinkedIn feed.

You can find more information about LinkedIn here: https://www.linkedin.com/help/linkedin?lang=en-US

 

2. Purpose of usage of LinkedIn by the TRACS department of the University of Tübingen

The LinkedIn company page TRACS, which is maintained by the University of Tübingen's Transdisciplinary Course Program and Career Service team, is a useful addition to existing communication channels such as the website, print products and events.

Social career networks are becoming increasingly important for success on the international job market. Especially with regard to our target groups, in this case primarily students, graduates (alumnae and alumni) and their (potential) employers, those interested in further education, our own international employees and potential new employees, LinkedIn offers the advantage that we can reach them much more directly and quickly. Interested LinkedIn users can simply subscribe to the company page and will be notified of new posts. TRACS' LinkedIn presence thus enables the widespread dissemination of posts on the topics of Transdisciplinary Course Program and Career Service at the University of Tübingen, as well as monitoring the reactions that immediately follow.

LinkedIn can facilitate the communication of the TRACS department at the University of Tübingen, as the target groups can contact the TRACS department at the University of Tübingen with questions, suggestions or even criticism in a low-threshold and uncomplicated manner. In this way, LinkedIn enables fast and uncomplicated communication at eye level and can thus convey an informative and inviting image of the university's department with its offers, qualities and goals.

With the help of TRACS' LinkedIn page, the LinkedIn public, such as potential employers, can be introduced to our graduates. It also supports the activities of internationally networked and active employees in the context of their individual networks with, for example, international project partners. This can support the TRACS department at the University of Tübingen in its efforts to further internationalize its study and service offerings and to qualify its graduates for the international job market.

 

3. Type and scope of use of LinkedIn by the TRACS department of the University of Tübingen

The TRACS team at the University of Tübingen operates a so-called "company page" on LinkedIn in the LinkedIn basic version with logo and short profile.

The TRACS LinkedIn company page informs users about current reporting on topics, events and news from the field of interdisciplinary education and professional orientation.
Regular content of the posts on the TRACS LinkedIn company page include

•     Posts about core and key competencies
•     Discussions, research and developments on future skills
•     Tips and comments on application trends
•     Information on interdisciplinary training opportunities in a national and international context
•     National and international perspectives on labor market developments

 

Responsibility for editorial support lies with the Department of Interdisciplinary Education and Vocational Orientation (TRACS) at the University of Tübingen (tracs@uni-tuebingen.de) or the superordinate Department III Studies and Teaching

 

5. Alternative information and contact options: 

We would like to point out to users that the LinkedIn channel is merely an additional option for contacting or obtaining information from the TRACS department at the University of Tübingen. Alternatively, the information offered via LinkedIn can also be accessed via the corresponding links on our website under Transdisciplinary Course Program and Career Service or on the other linked websites. 

You can send all inquiries to our central inbox at infospam prevention@uni-tuebingen.de. Press inquiries can be sent to hochschulkommunikationspam prevention@uni-tuebingen.de. You can reach the TRACS team at tracsspam prevention@uni-tuebingen.de and the University of Tübingen's social media team at ordspam prevention@uni-tuebingen.de. 

You can reach the University of Tübingen by telephone on +49 7071 29-0.  

Address: 
Eberhard Karls University of Tübingen 
Geschwister-Scholl-Platz 
72074 Tübingen 

You can find an overview of the various ways to contact the University of Tübingen here: https://uni-tuebingen.de/kontakt/