Guide to: Communication channels

Which University communication channels are available to you?⁠

A section of a computer keyboard with a grenn key that says 'How to'.

You want to communicate an event, research findings, a new service for students, or something else - and you are wondering which University communication channels you can use to best reach your target audience? Below is a brief rundown of the options available.⁠

Please note that the information here meant as a guide only. Practical experience has shown that usually not all the possible communication channels need to be used; the important thing is to select channels appropriate for your target audience and topic. We can help you match them up.

Do you have any questions? Members of the Public Relations Department are happy to advise you on choosing the right channel. Contact us: Public Relations Department team

The individual communication channels:

Press releases (PM) / Press invitations (PE)

The Public Relations Department issues press releases on research findings, important developments and events at the University of Tübingen. These press releases are written in cooperation with the University staff members involved. Publication is via Public Relations Department distribution lists. Please approach the press team well ahead of time pressespam prevention@uni-tuebingen.de so that there is enough time for preparation and coordination, and the press release can be sent out in good time to alert your target audience prior to the respective event. We will be happy to include suitable image material for which you have the media rights.

Please be aware that not every topic is suitable for a press release; we can advise on which other communication channels are suitable for your news.

Press invitations to public events can be issued via our weekly scheduling service, "Themen & Termine." In rare cases, such as for major University events, press conferences, visits by prominent guests, or topics of broad public interest, the Public Relations Department may extend invitations directly to the media.

Publication on the University website: Press releases

Guides to services/ enquiries:

attempto-online news items (AO)

Part of the University website, the attempto online portal is a platform for news items which are usually written by employees of the faculties, institutes, or other institutions. Any University of Tübingen employee may write items for attempto online. The Public Relations Department requires you to clear anything you send us beforehand with the management of your institution.

Publication on the University website: attempto online

Guides to services/ contact:

Guide to: Create item for attempto online
You can suggest an item by writing to ordspam prevention@uni-tuebingen.de

Newsletter Uni Tübingen aktuell (NL)

The external newsletter Uni Tübingen Aktuell is sent four to five times a year by e-mail to all members of the University and to a larger group of external parties who have registered to receive it. Uni Tübingen aktuell articles are grouped according to topic under “Research," "Academic Affairs," "Uni Internal," “Alumni," “People," and “Forum."
The articles are written by Public Relations Department staff. By prior agreement, articles may also be written by other members of the University; these contributions are subject to editing by the Public Relations Department.

Publication:
University website, e.g. the January 2026 edition (in German): Ausgabe 1/2026

Contact:

Internal newsletter (INL)

The newsletter "Uni Tübingen intern" is sent out via email every 2 weeks to keep University members informed of news that specifically concerns them. The news items here must be relevant to a large group of University employees, not just to a single area.

Publication: Email newsletter

Guides to services/ contact:

Digital notice boards (DSB)

The Public Relations Department supports University members in advertising University events and announcing information for employees and students on the University's info screens (digital notice boards, DSB).

Publication: DSB items are visible on screens in various University buildings. An overview of these buildings is available on the page “How to: Digital notice boards (DSB).“

Guides to services/ contact:

Social media (SoMe)

If you would like to submit topics for the University's central social media channels, the Public Relations Department will be happy to advise you on which channels are the right fit for your topic and how best to prepare your content.

Publication: The University is active on Instagram, Facebook, LinkedIn, YouTube, Mastodon and Bluesky. Further information in this overview: Social Media

Guides to services/ contact:

Calendar of events (VK)

The calendar of events (Veranstaltungskalender) is part of the University website. You may advertise the following on it: Meetings, lectures, conferences, and exhibition launches, etc., organized by University of Tübingen institutions and which take place in Tübingen. The events must be open to all.

Publication: in the central Veranstaltungskalender (in German) on the University website

Guides to services/ contact:

Themen & Termine (T&T)

“Themen & Termine“ is a weekly overview of events sent to local editorial offices; it includes the appointments and events for the upcoming week. The Public Relations Department sends it out every Wednesday. It includes the dates and events in the central events calendar.

Publication: only to local media, for use as required

Guides to services/ contact:

Print media such as posters, pamphlets, invitations, banners, brochures, etc. (DM)

Templates in the University's corporate design are available for use by University employees - for example, for announcing and promoting events.

Download and contact:

Communication channels overview:

These are the options available. This overview is meant to serve as a guide rather than a rigid mandate. Experience has shown that it is not strictly necessary to utilize every possible communication channel; the decisive factor is selecting channels that are appropriate for the specific target audience. The Public Relations Department may therefore adjust the selection according to topic and target audience.

	PM	AO	NL	INL	DSB	SoMe	VK	T&T	DM
Events and prominent guests at the University		X	X		X	X	X	X	X
Recaps of events, meetings or conferences at the University		X	X			X
News from the administration, faculties, facilities management or building services				X	X
New services and internal announcements for staff (e.g., personnel updates)		X	X	X	X				X
New degree programs and services for students		X	X		X	X			X
Best practices in teaching		X	X
News from the arts, knowledge transfer or international affairs		X	X			X
Study and research initiatives, research findings	X	X	X			X			X
New collaborations and research projects		X				X			X
Profiles of new visiting scholars, new officeholders, new professors, long-serving staff members, or alumni		X	X			X
Honors, awards or obituaries		X	X			X
Reports on field trips or excursions		X
Invitations to press conferences/briefings	X

Note

University members can be reached via email circulars. All members of the University are eligible to draft email circulars and apply to have them distributed. The IT Center (ZDV) is responsible for the technical execution, while the legal department checks the content. The Public Relations Department sends circulars only on behalf of the President’s Office.

Information and form for email circulars

Other areas of responsibility